Our blog
Google Business Profile Posts: What to Publish Every Week (With Examples)
Google Posts are the mini-updates that appear on your Business Profile — and they’re one of the easiest ways to keep your listing active, which Google rewards. Yet most businesses ignore them. Posting weekly signals an engaged business and gives customers fresh reasons to choose you. Here’s what to publish every week, with examples.
GBP Photos: How Many to Upload What Kind and How Often
Photos are one of the most-viewed and most-underused parts of a Google Business Profile. Businesses with more (and better) photos get more clicks, more direction requests, and more calls. Here’s how many photos to upload, what kind, and how often to keep them fresh.
NAP Consistency: Why One Wrong Suite Number Costs You Rankings
NAP stands for Name, Address, Phone — the core details of your business. NAP consistency means those details are identical everywhere they appear online. It sounds trivial, but one wrong suite number or an old phone across your listings quietly erodes your local rankings. Here’s why it matters and how to fix it.
Google Business Profile Insights: The 6 Metrics That Predict Calls
Google Business Profile Insights (now “performance” metrics) show how people find and interact with your listing. Most owners glance at them and move on — but a few key numbers actually predict whether the phone rings. Here are the 6 metrics worth watching and what to do about each.
Google Business Profile Suspended? The Reinstatement Playbook
A suspended Google Business Profile is a local-business emergency: overnight you vanish from Maps and lose your reviews and leads. It’s stressful, but suspensions are often reversible if you act correctly. Here’s the reinstatement playbook — why it happens, what to do, and what not to.
How Much Does Local SEO Cost in 2026? Real Pricing Benchmarks
“How much does local SEO cost?” is a fair question with a frustrating answer: it depends. But you don’t have to fly blind. Here are real 2026 pricing benchmarks — DIY, freelancer, and agency — so you can budget sensibly and spot when you’re overpaying for underwhelming results.
Google Business Profile Q&A: How to Seed and Answer Your Own Questions
The Q&A section on your Google Business Profile is a hidden gem — and a hidden risk. Anyone can ask (or answer) a question about your business, and those answers show publicly. Smart businesses seed and manage their own Q&A; the rest let random users control the narrative. Here’s how to do it right.
How to Use the Services and Products Sections on Your GBP
The Services and Products sections of your Google Business Profile are prime, underused space to tell Google (and customers) exactly what you offer — with descriptions and, for products, prices. Filling them out sharpens your relevance for specific searches and gives shoppers what they need to choose you. Here’s how to use them well.
Google Business Messages and Booking: Should Service Businesses Turn Them On?
Google lets customers message and book directly from your Business Profile — a chance to capture leads at the exact moment they’re ready. But there’s a catch: turn it on and fail to respond fast, and it can hurt you. Should service businesses enable Google Business messaging and booking? Here’s the honest answer.
Citation Cleanup: How to Find and Fix Wrong Listings
Citations — mentions of your business name, address, and phone across directories and websites — are a quiet local ranking factor. But over the years they drift: old addresses, dead phone numbers, misspelled names, and duplicates pile up and confuse Google. Citation cleanup fixes that. Here’s how to find and correct wrong listings.
Bing Places for Business: Worth 20 Minutes of Your Time?
Bing gets overlooked, but it still powers a meaningful slice of searches — and increasingly feeds AI answers through Microsoft Copilot. Claiming your Bing Places listing takes about 20 minutes and gives you a free citation, a spot on Bing Maps, and exposure most competitors ignore. Here’s whether it’s worth it and how to do it fast.
Apple Business Connect: How to Claim Your Place Card
Every iPhone user who searches Apple Maps or asks Siri “find a plumber near me” is a potential customer you’re missing if you haven’t claimed your Apple Business Connect place card. It’s free, takes minutes, and puts you on the map platform used by a huge share of US mobile users. Here’s how to claim it.
How to Report a Competitor's Fake Google Listing (Redressal Form Guide)
If a competitor is ranking with a fake Google listing — a lead-gen front with a fake address, keyword-stuffed name, or a business that doesn’t really exist at that location — they’re taking customers that should be yours, and it violates Google’s guidelines. You can report it. Here’s how the redressal process works.
How to Track Leads From Your Google Business Profile With UTMs
Your Google Business Profile drives calls, clicks, and visits — but if you can’t tell which leads came from it, you can’t prove its value or double down on what works. Adding UTM tracking to your profile links closes that gap. Here’s how to track leads from your GBP with UTMs.
Duplicate Google Listings: How to Find and Merge Them
Duplicate Google Business listings — two or more profiles for the same business — split your reviews, confuse Google, and can trigger a suspension. They creep in more often than you’d think: an old owner created one, Google auto-generated another, or a move left a stale listing behind. Here’s how to find and merge them.
How to Pick the Right Primary Category for Your Google Business Profile
Of everything in your Google Business Profile, your primary category is one of the biggest ranking factors — it tells Google which searches you’re even eligible to appear in. Pick it wrong and you quietly miss the exact terms your best customers type. Here’s how to choose the right primary category and use secondary ones well.
Service Area Businesses: How to Set Up Google Maps Without a Storefront
If you go to your customers instead of them coming to you — plumbers, HVAC techs, cleaners, mobile services — you’re a “service-area business” (SAB) on Google. Setting this up correctly is different from a storefront, and getting it wrong is a common cause of poor rankings and even suspensions. Here’s how to do it right.
60 Free Local Citation Sites for US Service Businesses
Building citations on the right directories helps confirm your business to Google and can send real referral traffic. But not all directories are worth your time — a few authoritative ones beat hundreds of junk listings. Here’s a practical list of citation sites worth claiming for US service businesses, and how to prioritize.
Subscribe to our newsletter
We send helpful materials once a month, along with information about discounts and special offers. No daily spam
We use your email only to send this newsletter. You can unsubscribe at any time from the link in every email. See our Privacy Policy.
How to unsubscribe from the mailing list?