How to Use the Services and Products Sections on Your GBP

Why the Services section matters

Listing your services reinforces your relevance for those specific searches and fills your profile with the exact terms customers use. A plumber who lists “drain cleaning,” “water heater repair,” and “leak detection” signals relevance for each — better than a bare profile that just says “Plumber.”

How to set up Services

1. Start from category suggestions. Google pre-populates common services for your category; add the ones you offer.
2. Add custom services for anything specific to you.
3. Write a short description for each (a sentence or two) using natural language customers search — not keyword spam.
4. Group logically so the list is easy to scan.

The Products section

For businesses that sell products (or productized services), the Products section shows a visual card with a photo, name, price or price range, and description. It’s great for showcasing offerings and can drive clicks. Even service businesses can use it to feature packages (“$59 Seasonal Tune-Up”).

Best practices

• Be comprehensive — list everything you genuinely do.
• Use customer language, matching how people search.
• Keep descriptions honest and specific.
• Add photos to products — visual cards convert better.
• Keep it current as your offerings change.

Where it fits

Services and Products are part of a complete profile — see the full GBP optimization checklist. They pair with the right categories to define what you do. But relevance only gets you into the running; reviews decide the win — see do reviews affect SEO?

Complete the profile, then grow

Fill every section once, then keep the ongoing signals (reviews, activity) flowing. Tailwind automates reviews and monitoring so your optimized profile keeps climbing — see how it works.

Tell Google exactly what you do. See how Tailwind works.