Google Business Profile Posts: What to Publish Every Week (With Examples)

What Google Posts are (and why they matter)

Posts show up on your profile in search and Maps, usually for about a week (offers can run longer). They don’t just fill space — regular posting is an activity signal that helps keep your profile healthy, and a timely offer or update can be the nudge that turns a browser into a caller.

The 4 post types

• Update / What’s New: general news, tips, behind-the-scenes.
• Offer: a promotion with a start/end date and a coupon or terms.
• Event: something time-bound with a date.
• Product: highlight a specific service or product.

A weekly posting plan (rotate these)

1. Week 1 — Tip: “3 signs your AC needs a tune-up before summer.” Positions you as the expert.
2. Week 2 — Offer: “$59 seasonal maintenance special — book by [date].”
3. Week 3 — Recent work: a before/after photo with a short caption.
4. Week 4 — FYI/update: holiday hours, a new service, a hiring note, or a milestone.

Repeat the rotation. Consistency beats perfection — a steady cadence matters more than any single post.

What makes a post work

• A clear photo — visual posts get more attention.
• One specific message and a clear call to action (Call, Book, Learn more).
• Natural keywords for what you do and where.
• Timeliness — tie posts to the season or a real offer.

Where posts fit in the bigger picture

Posts are part of keeping your profile active — one line on the GBP optimization checklist, alongside photos (GBP photos) and Q&A (GBP Q&A). They’re helpful, but reviews remain the heavier ranking lever — see do reviews affect SEO?

Keep the whole profile fed

Posting weekly is easy to forget when you’re busy. Tailwind helps you keep your listing active and your reviews growing so the profile stays healthy without becoming a chore — see how it works.

Keep your profile active and ranking. See how Tailwind works.