Apple Business Connect: How to Claim Your Place Card

Why Apple Maps matters

Apple Maps is the default on every iPhone and iPad, and it powers Siri and Spotlight searches. That’s a massive, high-value audience — and because many businesses ignore Apple, it’s less competitive than Google. Apple Business Connect (the replacement for the old Apple Maps listing) lets you control how you appear across Apple’s ecosystem.

How to claim your place card

1. Go to Apple Business Connect and sign in with an Apple Account.
2. Find and claim your business, or add it if it’s not listed.
3. Verify ownership (Apple offers phone, document, or other verification).
4. Complete your place card: exact NAP, hours, categories, photos, logo, and a cover image.
5. Add showcases and actions — Apple lets you feature promotions and add action buttons (call, directions, order).

Best practices

• Keep NAP identical to your Google and Bing listings (NAP consistency).
• Add strong photos — Apple’s place cards are visual.
• Use showcases for seasonal offers to keep the card fresh.
• Update it whenever your core info changes.

Apple, Siri, and AI search

Claiming Apple Business Connect also strengthens your presence in voice and AI queries — Siri pulls from it for “near me” requests. That overlaps with the growing world of AI-driven discovery — see how to show up on Siri and Alexa.

Where it fits

Apple Business Connect is a Tier-1 listing alongside Google and Bing — an essential in local citation sites. It’s free reach on a platform your competitors neglect. As always, reviews and your Google profile do the heavy ranking lifting — see local SEO ranking factors, and grow your reviews automatically with Tailwind.

Show up on every map your customers use. See how Tailwind works.