The Local SEO Audit Checklist You Can Run in One Afternoon

Before you start

Have your Google Business Profile login, your website, and a notepad ready. Run a quick automated scan first with our free local SEO audit tool to catch on-page issues, then work through the manual checks below.

Part 1: Google Business Profile (30 min)

• Is your profile claimed and verified? (setup guide)
• Is your primary category the most precise fit? (category finder)
• Are services, hours, description, and attributes complete?
• Do you have plenty of recent photos? (photo guide)
• Are you posting and managing Q&A?
• Any duplicate listings? (find and merge)

Part 2: Reviews (20 min)

• How many reviews and what’s your average rating vs. your top competitors? (how many you need)
• Are reviews recent and steady, or stale? (velocity)
• Are you responding to all of them?
• Do you have a system for asking every customer? (usually the biggest gap)

Part 3: Website / on-page (30 min)

• HTTPS, mobile-friendly, fast?
• Clear service pages and city/location pages?
• LocalBusiness schema in place? (build it)
• NAP shown correctly and consistently?
• Title tags and headings targeting your services + city?

Part 4: Citations & NAP (20 min)

• Is your NAP identical everywhere? (NAP consistency)
• Are the key directories claimed and correct? (citation sites)
• Any old or wrong listings to clean up? (citation cleanup)
• Bing and Apple claimed?

Part 5: Rankings & tracking (10 min)

• Check your grid rankings, not a single spot (rank tracking).
• Review your GBP Insights (key metrics).
• Are leads tracked back to your profile? (UTMs)

Turn the audit into action

Prioritize by impact: fix the profile and category, then close the review gap (almost always the highest-leverage fix), then citations and on-page. See the priority order in local SEO ranking factors. Tailwind automates the review engine and monitors your listings so the biggest fixes keep working after your audit day — see how it works.

Audit today, rank higher this quarter. See how Tailwind works.