Can I offer a discount or gift for a review?

No. Incentivised reviews break Google’s policies and can get your reviews removed. Thank customers warmly, but never tie any reward to leaving a review.

Should I only ask my happy customers?

No — ask everyone the same way and send them all to the same public link. Filtering by how satisfied someone seems (“review gating”) is against Google’s rules and easy to detect.

Are these templates free to use?

Yes — free, no signup, no credit card. Just add your business name, the customer’s name and your review link.

Review Request Templates for Optometrists & Eye Clinics

Ask after the exam or when they collect their glasses. Fill in your details below and every template updates instantly — copy the one you need and send.

Business name

Customer name

Review link

Don’t have your review link yet? Create one with the Google review link generator.

SMS 1128 chars

Hi there, hope you’re seeing clearly! Thanks for visiting Your Business — a quick review would help us a lot: https://g.page/r/…

SMS 2115 chars

there, thanks for coming in today. If you’re happy with your visit, share how Your Business did: https://g.page/r/…

Subject: Seeing clearly? Thanks from Your Business Hi there, Thank you for choosing Your Business for your eye care. We hope you’re seeing clearly and happy with your visit. Honest reviews help our practice and help other people find an eye clinic they can trust. If you have a moment, you can share your experience here: https://g.page/r/… See you at your next check-up, Your Business

Hi there! Hope you’re seeing clearly 👓 Thanks for visiting Your Business — a quick review would mean a lot: https://g.page/r/…

In personscript

“Enjoy the clear vision, there! If you were happy with today, a quick review really helps us — I’ll text you the link.”

QR cardprint

Seeing clearly? Scan to share your experience — it helps other patients find us.

Getting more reviews as an optometrist

An optometry practice has two natural high points to ask for a review, and both are genuinely satisfying: the thorough eye exam that reassures a patient about their vision and health, and the moment they collect their new glasses or contacts and the world snaps into focus. That second moment — the small delight of seeing clearly again — is especially powerful, because the value of your care is immediate and obvious. Eye care mixes routine, recurring visits (annual exams, contact renewals) with the more considered purchase of eyewear, so you build a relationship over years and get repeated chances to ask. Patients choosing an optometrist care about thoroughness, a good chairside manner and help finding frames they like, and reviews that mention those things reassure the next patient, particularly parents booking for children or anyone nervous about their eye health. Search intent is local and steady: “optometrist near me,” “eye exam,” “eye doctor,” with ratings visible in the results. The most effective approach is a warm ask at check-out after the exam, or when frames are collected, followed by a text with the link; a QR card at the dispensing desk catches people while they’re admiring their new glasses. Keep it compliant: invite honest reviews from every patient, never offer a discount on frames or lenses in exchange, and never coach the rating. Send everyone to the same public link. For a practice that depends on trust and repeat annual visits, tying the ask to the exam or the clear-vision moment turns satisfied patients into the reputation that fills the appointment book.

When to ask

Ask after the eye exam, or when the patient collects their new glasses or contacts and can see the difference. That “I can see clearly now” moment is when satisfaction is highest.

Do

• Ask after the exam or when they collect their glasses.
• Use annual check-ups as natural chances to ask.
• Have the dispensing desk mention it warmly.

Don’t

• Don’t offer a discount on frames or lenses for a review.
• Don’t only ask patients who bought eyewear.
• Don’t ask for a specific rating.

Keep it compliant

Every template here is written to follow Google’s review policies: no incentives, no filtering by how happy the customer is, and no asking for a specific star rating. If you tweak the wording or run a promotion, check it first with the GBP policy checker. Need your review link? Build one with the review link generator.

Templates for other industries

Med Spa

Florist

All industries

Frequently asked questions

When is the best time for an optometrist to ask for a review?: Ask after the eye exam, or when the patient collects their new glasses or contacts and can see the difference. That “I can see clearly now” moment is when satisfaction is highest.
Can I offer a discount or gift for a review?: No. Incentivised reviews break Google’s policies and can get your reviews removed. Thank customers warmly, but never tie any reward to leaving a review.
Should I only ask my happy customers?: No — ask everyone the same way and send them all to the same public link. Filtering by how satisfied someone seems (“review gating”) is against Google’s rules and easy to detect.
Are these templates free to use?: Yes — free, no signup, no credit card. Just add your business name, the customer’s name and your review link.