Sitejabber and ResellerRatings for Ecommerce

A common question from DTC teams already running Trustpilot is whether Sitejabber and ResellerRatings are worth the extra effort of a second or third review profile to maintain. The honest answer is that they're usually a monitoring job rather than a growth channel — the volume most stores see on these two sites is a fraction of what the same effort produces on Trustpilot or Google, but an unclaimed, unmonitored profile with a handful of old complaints can still shape what a cautious shopper finds when they search your brand name plus "reviews" or "scam."

The practical fix most DTC teams land on is the same one that applies across review platforms generally: monitor every store review site from one place instead of logging into four or five separate dashboards on different schedules, so a new review on a smaller site gets the same prompt attention as one on your highest-traffic platform.

What Sitejabber and ResellerRatings actually are

Both sites let anyone — customer or not, in Sitejabber's case, since it doesn't require proof of purchase to post a review — write a review of an online store, usually focused on shipping, customer service, and whether an order matched what was advertised. ResellerRatings leans similarly toward the practical side of an online purchase rather than product quality specifically. Neither site has the brand recognition of Trustpilot, but both rank reasonably well for branded searches, which is the main reason they matter even with a smaller audience: a shopper doing due diligence on an unfamiliar brand before entering a card number often clicks through several results, not just the first one.

Do these sites still factor into Google seller ratings?

Google has, at various points, pulled from a set of approved third-party review aggregators to populate seller ratings shown in Shopping ads and search results, and which aggregators are currently part of that program has changed over time. Don't assume either platform currently feeds Google seller ratings without checking — and don't build a review strategy around that assumption either way, since whether a review contributes to seller ratings is secondary to whether it's accurate and reflects a real customer experience in the first place.

Claiming your profile on both sites

Both platforms offer a free business account that lets you respond to reviews and, on Sitejabber, access some basic reputation tools; paid tiers on both add more — review-collection widgets, deeper analytics, and in Sitejabber's case a paid program tied to review volume and verification. Claiming is worth doing on both even if you never invite a single review through them, since claiming is what gives you the ability to respond publicly — leaving an unclaimed profile means any review posted there sits unanswered indefinitely.

Why low-volume sites carry outsized risk

For a DTC brand already watching Google, Trustpilot, and maybe marketplace reviews, adding two more sites to check manually is exactly the kind of task that gets skipped after a few weeks, and skipping it matters more here than it might on a higher-traffic platform. Low volume means a single negative review can make up a disproportionate share of your visible rating — three reviews at one star each look far worse than three one-star reviews mixed into three hundred, even though the underlying experience rate might be identical. A brand with genuinely excellent service can still show up looking shaky on a site it's never paid attention to, simply because the denominator is small.

The same risk works in reverse for a new or growing brand: a handful of early reviews on a low-traffic site can swing the visible average sharply in either direction before there's enough volume to average out a single bad experience or a single overly enthusiastic one. That's a reason to check in periodically even while a site stays low-priority for active review generation — a sharp swing in either direction on a thin profile is worth noticing early rather than discovering months later.

What to actually check once a quarter if you don't claim and monitor actively

If actively monitoring Sitejabber and ResellerRatings every week isn't realistic given everything else on a small DTC team's plate, a quarterly check is better than nothing and catches most of what matters:

• Search your brand name plus "reviews" and "scam" in an incognito window and see what actually ranks — this surfaces whichever of these sites, if any, is currently visible enough to affect a cautious shopper's decision.
• Skim for a pattern, not a single review — one isolated complaint about a late shipment from two years ago matters far less than three recent reviews all mentioning the same unresolved issue, like a returns process that doesn't work the way your site describes it.
• Reply to anything recent and unanswered, even if you're doing this quarterly rather than in real time — a reply posted three months late is still better than no reply at all, and it signals to future readers that someone's paying attention.
• Confirm your claimed profile's basic info is still accurate — a changed support email or an outdated return-policy summary on your profile page can quietly cause its own complaints.

Responding to a review on a site you rarely check

The same principles that apply to responding on Trustpilot or Google apply here: acknowledge the specific issue, state what you're doing about it without arguing details in public, and invite further conversation to a direct channel. A reply on a lower-traffic site is read by fewer people, but it's often read more carefully by the ones who do find it, since a shopper who's gone as far as checking Sitejabber or ResellerRatings before buying tends to be doing deliberate research rather than a quick glance. Our general guide on how to respond to negative reviews covers the tone and structure in more depth.

Where this fits alongside Trustpilot

If you're already running a Trustpilot program, Sitejabber and ResellerRatings don't need a separate invitation campaign layered on top — the realistic approach for most DTC stores is to prioritize Trustpilot (or whichever platform has the most volume and visibility for your brand) for active review generation, and treat the smaller sites as claim-and-monitor only. Our deeper comparison of how Trustpilot works for ecommerce stores covers the invitation mechanics and compliance rules that apply equally to any third-party review platform, including these two.

Should I actively ask customers to review my store on Sitejabber?

It's not against the rules the way asking on Yelp is, but given the typically small audience relative to the effort, most DTC teams get a better return focusing active review requests on Google and Trustpilot and simply claiming and monitoring the smaller sites. If you do invite reviews there, apply the same no-gating rule as everywhere else — ask every customer the same way, never filtered by how happy you expect them to be.

Can I get a fake or outdated Sitejabber review removed?

Both platforms have a process for flagging a review that violates their guidelines — typically reviews from someone who was never a customer, or content unrelated to an actual transaction — but a negative review based on a real experience generally isn't eligible for removal just because you disagree with it.

Is a low review count on these sites a red flag for shoppers?

Not necessarily on its own — plenty of legitimate stores have a thin presence on Sitejabber or ResellerRatings simply because they've never prioritized those platforms. What tends to read as a red flag is the combination of very few reviews and a handful of specific, detailed complaints about non-delivery or non-response, which is a different signal than low volume alone.

Every review from Trustpilot, Google and your own site in one inbox → Try Tailwind free.

Tailwind runs $5 a month per tool, or $50 a month for the Full plan covering everything, with the first month free and no card required to start.