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Holiday Hours on Google: The Update Everyone Forgets
Every year, the same thing happens to thousands of local businesses: a customer checks Google, sees "Open," drives over, and finds the lights off. It's Thanksgiving, or Christmas Eve, or some random Tuesday the owner forgot to flag. The result is a wasted trip, a frustrated customer, and often a 1-star review within the hour. Fixing this takes about ten minutes, twice a year — and most businesses still skip it.
Storm Season Reviews: Getting Them After Emergency Work
A storm comes through, the phone doesn't stop ringing, and your crews are running from one tarp-and-patch job to the next. It's exhausting — but it's also the best window all year to collect reviews, if you set it up right. The trick is knowing when to ask, how to ask, and how to avoid the mistakes that turn a grateful customer into a one-star warning to the neighborhood.
Your Reputation Year: A 12-Month Review Calendar
Most local businesses handle reviews the same way they handle smoke detector batteries: only when something starts beeping. A bad review shows up, someone scrambles to respond, and then reputation goes back on the shelf until the next fire. A review management calendar fixes that by turning reputation work into twelve small, scheduled habits instead of one annual panic.
What to Do in Your First 30 Days of Review Management
Most local business owners don't decide to "manage their reputation." They just notice one day that a competitor has 400 reviews and they have 12. Or a customer mentions a bad review they saw and never heard back from. This guide is for that moment — a simple, week-by-week plan to get your review management under control in the next 30 days, without hiring anyone or buying anything you don't need yet.
"Review Management SOP: Who Does What
This is a practical walkthrough of /en/blog/review-management-sop for busy owners and managers — no fluff, just the steps and templates you can use today.
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