15 Review Request Email Templates for Service Businesses

What makes a review request email convert

• Subject line matters most — keep it short and personal.
• Get to the ask fast. One short paragraph, then the button.
• Use a single, obvious call to action — a button with your direct review link, not “find us on Google.”
• Keep it human. Sign it from a real person, not “The Team.”
• Send it timely — within a day or two of finishing, per the timing data.

Subject lines that get opened

• “Quick favor, [Name]?”
• “How did we do, [Name]?”
• “Thank you from [Business] 🙏”
• “Got 30 seconds, [Name]?”
• “We’d love your feedback”

The core template (general)

Hi [Name],
Thanks again for choosing [Business] — it was a pleasure working with you.
If you have a spare 30 seconds, would you leave us a quick Google review? It genuinely helps a small business like ours reach more customers.
[ Leave a review → ]
Thank you,
[Your name], [Business]

Variations by situation

After a completed job / service

“Hi [Name], we hope everything’s working perfectly after [service]. If you’re happy with the result, a short review would mean a lot: [button].”

B2B / professional client

“Hi [Name], it’s been great partnering with you on [project]. If [Business] has been valuable, would you consider sharing a brief review? It helps other companies find us: [button].”

Repeat customer

“Hi [Name], thank you for your continued business — we don’t take it for granted. A quick review would help us reach more customers like you: [button].”

Gentle follow-up (no response)

“Hi [Name], just circling back — if you have a moment, the review link is right here: [button]. No worries if now’s not the time!”

After resolving a problem

“Hi [Name], thanks for your patience while we made that right. If you’re satisfied with how it was resolved, we’d welcome your feedback: [button].”

Don’t send these manually forever

Templates are a great start, but sending and following up by hand doesn’t scale. Tailwind sends personalized review-request emails (and texts) automatically at the right moment, then follows up for you — see automated review requests. Prefer texting? Grab our text message templates too.

Automate your review emails end to end. See how Tailwind works.