How to Get the Google Guaranteed Badge (and Keep It)

What the Google Guaranteed badge is

Google Guaranteed is a verification program for local service businesses. Pass Google’s screening and you get a green badge and checkmark on your Local Services Ads — plus a Google-backed guarantee for customers (Google may reimburse eligible customers up to a coverage limit if they’re unsatisfied with a job booked through LSA). To a homeowner choosing between contractors, that badge says “Google vetted this one.”

Why it matters

• It unlocks Local Services Ads — the top-of-page, pay-per-lead placement (LSA guide).
• It builds instant trust — the badge measurably increases clicks and calls.
• It differentiates you from unbadged competitors on the same page.

How to get the badge

1. Confirm eligibility. Available for many home-service categories in supported areas — check that your trade and location qualify.
2. Sign up for Local Services Ads and start the verification.
3. Submit your license and insurance — proof of proper licensing for your trade and liability coverage.
4. Pass background checks — Google (via its partner) screens the business and often owners/field staff.
5. Complete your profile — services, service area, hours, business details.
6. Get verified — once approved, the badge appears on your LSA.

What it costs

The badge screening itself is generally part of the LSA onboarding; your real cost is the per-lead spend on Local Services Ads (LSA cost benchmarks). Background-check and verification specifics vary — confirm current requirements and any fees during signup.

How to keep it

• Keep license and insurance current — lapses can suspend your badge.
• Maintain a strong review profile — reviews drive your LSA ranking and standing.
• Respond to leads promptly and handle them well (response time).
• Resolve disputes fast to protect your account health (complaint handling).

Reviews decide how far the badge takes you

The badge gets you in the door; your reviews decide your placement and how many of those leads pick you. Two Google Guaranteed contractors compete on reviews — and the one with more five stars wins. Tailwind keeps your review flow steady so your badge works as hard as possible — see how it works.

Earn the badge, then let reviews rank you. See how Tailwind works.