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Replying to Reviews in a Language You Don't Speak
A customer leaves you a five-star review in Spanish. You're thrilled, you want to say thank you, and you have no idea what half the sentence means. This happens constantly to local business owners whose customer base doesn't match their own first language. The good news: you don't need to be bilingual to respond to reviews in Spanish well. You just need a process.
Serving Spanish-Speaking Customers: A Checklist for Local Businesses
In a lot of towns and cities, Spanish-speaking households are a big enough share of the local market that ignoring the language gap means leaving money on the table. You don't need a full bilingual staff or a translated website to start closing that gap. You need a short list of concrete fixes you can work through this month.
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