Can I offer a discount or gift for a review?

No. Incentivised reviews break Google’s policies and can get your reviews removed. Thank customers warmly, but never tie any reward to leaving a review.

Should I only ask my happy customers?

No — ask everyone the same way and send them all to the same public link. Filtering by how satisfied someone seems (“review gating”) is against Google’s rules and easy to detect.

Are these templates free to use?

Yes — free, no signup, no credit card. Just add your business name, the customer’s name and your review link.

Review Request Templates for Real Estate Agents

Ask at closing, at the emotional high of the deal. Fill in your details below and every template updates instantly — copy the one you need and send.

Business name

Customer name

Review link

Don’t have your review link yet? Create one with the Google review link generator.

SMS 1137 chars

Congrats again, there! It was a joy helping you. If you have a moment, a review of Your Business would mean the world: https://g.page/r/…

SMS 2125 chars

there, thank you for trusting Your Business with your move. A quick review helps other buyers and sellers: https://g.page/r/…

Subject: Congratulations — and a small favour Hi there, Congratulations again on your closing! It was a genuine pleasure guiding you through it, and I’m grateful you trusted Your Business with something this big. When you have a moment, sharing your experience helps other buyers and sellers choose an agent with confidence — and it means a lot to me personally. You can leave a review here: https://g.page/r/… Wishing you all the best in your new chapter, Your Business

Congrats again, there! 🏡 It was a pleasure working with you. If you’d share your experience with Your Business, here’s the link: https://g.page/r/…

In personscript

“Congratulations, there — you did it! If you’d be willing to share your experience in a review, it genuinely helps my business; I’ll send the link over.”

QR cardprint

Happy with your move? Scan to share your experience — thank you for your trust.

Getting more reviews as a real estate agent

A real estate transaction is one of the biggest financial and emotional events in a person’s life, and it ends on a genuine high: keys in hand, a home bought or sold, months of stress resolved. That closing moment is the perfect, and often only, time to ask for a review, because the gratitude a client feels toward a good agent right then is real and generous. Unlike high-frequency trades, an agent may work with a client only once every several years, so each transaction is a single, precious chance to capture a detailed testimonial — and detail matters here more than almost anywhere, because buyers and sellers choosing an agent read full reviews to judge negotiation skill, communication and trustworthiness. A long, specific review about how you handled a tricky negotiation is worth far more than a bare five stars. The most effective approach is a warm, personal ask at or just after closing, followed by a text or email with the direct link while the experience is fresh; because agents build close relationships, a personal message lands well. Reviews feed your Google profile, your Zillow-style platforms and the “realtor near me” searches that start many client journeys. Keep it compliant: invite an honest review from every client, never offer a gift card or fee rebate in exchange, and never coach the wording or rating. Send everyone to the same public link, whether the sale was smooth or bumpy. For agents whose entire pipeline runs on reputation and referrals, a disciplined at-closing review habit turns each completed deal into the proof that wins the next listing.

When to ask

Ask right after closing — keys handed over, deal done — when the client is elated and grateful. A short window of a few days after closing is when a heartfelt review comes easiest.

Do

• Ask at or just after closing, while gratitude is high.
• Make it personal — a short, warm message from you.
• Encourage detail about how the process went.

Don’t

• Don’t offer a gift card or fee rebate for a review.
• Don’t only ask clients whose deals went smoothly.
• Don’t write or dictate the review for them.

Keep it compliant

Every template here is written to follow Google’s review policies: no incentives, no filtering by how happy the customer is, and no asking for a specific star rating. If you tweak the wording or run a promotion, check it first with the GBP policy checker. Need your review link? Build one with the review link generator.

Templates for other industries

Law Firm

Gym

All industries

Frequently asked questions

When is the best time for a real estate agent to ask for a review?: Ask right after closing — keys handed over, deal done — when the client is elated and grateful. A short window of a few days after closing is when a heartfelt review comes easiest.
Can I offer a discount or gift for a review?: No. Incentivised reviews break Google’s policies and can get your reviews removed. Thank customers warmly, but never tie any reward to leaving a review.
Should I only ask my happy customers?: No — ask everyone the same way and send them all to the same public link. Filtering by how satisfied someone seems (“review gating”) is against Google’s rules and easy to detect.
Are these templates free to use?: Yes — free, no signup, no credit card. Just add your business name, the customer’s name and your review link.