Can I offer a discount or gift for a review?

No. Incentivised reviews break Google’s policies and can get your reviews removed. Thank customers warmly, but never tie any reward to leaving a review.

Should I only ask my happy customers?

No — ask everyone the same way and send them all to the same public link. Filtering by how satisfied someone seems (“review gating”) is against Google’s rules and easy to detect.

Are these templates free to use?

Yes — free, no signup, no credit card. Just add your business name, the customer’s name and your review link.

Review Request Templates for Flooring Contractors

Ask at reveal, when they walk on the new floor. Fill in your details below and every template updates instantly — copy the one you need and send.

Business name

Customer name

Review link

Don’t have your review link yet? Create one with the Google review link generator.

SMS 1122 chars

Hi there, hope you love the new floors! Thanks for choosing Your Business — a quick review helps a lot: https://g.page/r/…

SMS 283 chars

there, the room looks amazing! Share how Your Business did here: https://g.page/r/…

Subject: Love your new floors? Thanks from Your Business Hi there, Thanks for choosing Your Business — we hope you’re loving your new floors and the room feels brand new. Honest reviews help our team and help other homeowners find a flooring contractor they can trust. If you have a moment, you can share your experience here: https://g.page/r/… And if anything needs attention, just reply. Thanks, Your Business

Hi there! Hope you love the new floors ✨ Thanks for choosing Your Business — a quick review would really help: https://g.page/r/…

In personscript

“Give it a walk, there — looks great, doesn’t it? If you’re happy, a quick review really helps us; I’ll text you the link.”

QR cardprint

Love your new floors? Scan to share your experience — it helps other homeowners.

Getting more reviews as a flooring contractor

New flooring transforms a room instantly and underfoot: worn carpet or dated tile becomes gleaming hardwood, fresh laminate or new tile, and the change to how a space looks and feels is dramatic. That first walk across the finished floor, at the end of the install once the room is cleared and put back together, is the ideal moment to ask for a review — the customer is standing on the result, often thrilled at how much better the room looks. Flooring is typically a considered, one-time project per room or home rather than a recurring service, so each satisfied customer is a valuable chance for a review, and because it’s a significant investment, prospective customers research contractors carefully. They worry about clean installation, honest measuring and pricing, and minimal disruption, so reviews describing a tidy, precise, professional job reassure the next person searching “flooring installer near me,” “hardwood flooring” or “tile installation.” A good first project also brings customers back for other rooms and earns referrals. The most effective approach is a walkthrough on the new floor, an in-person invitation, and a same-day text with the link while the transformation is fresh; a photo of the finished room attached to a thank-you message makes the ask natural. Keep it compliant: invite honest reviews from every customer, never offer a discount on the next room or a rebate in exchange, and never coach the rating. Send everyone to the same public link, whether it was one room or a whole house. For a trade judged on a clean install and a beautiful result, tying the ask to that new-floor reveal turns delighted customers into the proof that wins the next project.

When to ask

Ask when the install is finished and the customer walks on their new floor for the first time — the room transformed, the mess cleared. Same-day, while the wow factor is fresh, is best.

Do

• Ask at the reveal, on the finished floor.
• Attach a photo of the transformed room.
• Highlight the clean, precise install.

Don’t

• Don’t offer a discount on the next room for a review.
• Don’t only ask after big whole-home jobs.
• Don’t tell customers what rating to leave.

Keep it compliant

Every template here is written to follow Google’s review policies: no incentives, no filtering by how happy the customer is, and no asking for a specific star rating. If you tweak the wording or run a promotion, check it first with the GBP policy checker. Need your review link? Build one with the review link generator.

Templates for other industries

Window Cleaning

Pet Groomer

All industries

Frequently asked questions

When is the best time for a flooring contractor to ask for a review?: Ask when the install is finished and the customer walks on their new floor for the first time — the room transformed, the mess cleared. Same-day, while the wow factor is fresh, is best.
Can I offer a discount or gift for a review?: No. Incentivised reviews break Google’s policies and can get your reviews removed. Thank customers warmly, but never tie any reward to leaving a review.
Should I only ask my happy customers?: No — ask everyone the same way and send them all to the same public link. Filtering by how satisfied someone seems (“review gating”) is against Google’s rules and easy to detect.
Are these templates free to use?: Yes — free, no signup, no credit card. Just add your business name, the customer’s name and your review link.