Can I offer a discount or gift for a review?

No. Incentivised reviews break Google’s policies and can get your reviews removed. Thank customers warmly, but never tie any reward to leaving a review.

Should I only ask my happy customers?

No — ask everyone the same way and send them all to the same public link. Filtering by how satisfied someone seems (“review gating”) is against Google’s rules and easy to detect.

Are these templates free to use?

Yes — free, no signup, no credit card. Just add your business name, the customer’s name and your review link.

Review Request Templates for Cleaning Services

Ask when they walk into a spotless home. Fill in your details below and every template updates instantly — copy the one you need and send.

Business name

Customer name

Review link

Don’t have your review link yet? Create one with the Google review link generator.

SMS 1136 chars

Hi there, hope you love how everything turned out! Thanks for choosing Your Business — a quick review helps us a lot: https://g.page/r/…

SMS 2124 chars

there, thanks for trusting Your Business with your home. If it’s looking great, we’d love a quick review: https://g.page/r/…

Subject: Hope your place is sparkling — thanks from Your Business Hi there, Thank you for choosing Your Business. We hope your home feels fresh and spotless! Honest reviews help our team and help other people find a cleaner they can trust in their home. If you have a moment, you can share how it went here: https://g.page/r/… And if anything wasn’t quite right, just reply and we’ll put it right. Thanks, Your Business

Hi there! Hope everything’s sparkling ✨ Thanks for choosing Your Business — a quick review would really help: https://g.page/r/…

In personscript

“All finished, there! If you’re happy with how it looks, a quick review really helps a small local team — I’ll text you the link.”

QR cardprint

Love how it turned out? Scan to share your experience — it helps other homes find us.

Getting more reviews as a cleaning service

A cleaning service sells a feeling as much as a result: the relief and small joy of walking into a spotless home or a fresh office. That moment of first impression — when the customer sees and smells the difference — is the ideal time to ask for a review, because the value of what you did is right in front of them. Cleaning is also unusual among local trades in how recurring it is; many clients book weekly or fortnightly, which means you build a real relationship and get repeated, natural chances to ask over months. The flip side is that a recurring client can be easy to take for granted, so the best approach is to ask early — after the first great clean, while the wow factor is strongest — rather than waiting until the service feels routine. For one-off deep cleans, move-out cleans and post-renovation jobs, the visible transformation is dramatic and the review-ask is even easier. A short text sent the same day, once the customer is home to see the work, consistently beats an email days later. Because so much of cleaning discovery happens through Google and local searches like “house cleaning near me,” a steady flow of recent reviews describing reliability and trust — you are, after all, giving people access to their home — does a lot of the convincing. Keep the ask compliant: invite an honest review from every client, never offer a free clean or a discount on the next visit in exchange, and never ask for a specific rating. Send everyone to the same public link. For a business built on trust and repeat bookings, asking after that first spotless result is the habit that fills your schedule.

When to ask

Ask right after the clean, when the customer walks in and sees the result — the sparkling kitchen, the fresh smell, the made beds. A same-day text once they’re home catches recurring clients between visits.

Do

• Ask after the first great clean, while the wow factor is high.
• Send a same-day text once they’re home to see it.
• Invite them to reply if anything was missed.

Don’t

• Don’t offer a free or discounted clean for a review.
• Don’t only ask your easiest clients.
• Don’t ask for a specific rating.

Keep it compliant

Every template here is written to follow Google’s review policies: no incentives, no filtering by how happy the customer is, and no asking for a specific star rating. If you tweak the wording or run a promotion, check it first with the GBP policy checker. Need your review link? Build one with the review link generator.

Templates for other industries

Landscaping

Roofing

All industries

Frequently asked questions

When is the best time for a cleaning service to ask for a review?: Ask right after the clean, when the customer walks in and sees the result — the sparkling kitchen, the fresh smell, the made beds. A same-day text once they’re home catches recurring clients between visits.
Can I offer a discount or gift for a review?: No. Incentivised reviews break Google’s policies and can get your reviews removed. Thank customers warmly, but never tie any reward to leaving a review.
Should I only ask my happy customers?: No — ask everyone the same way and send them all to the same public link. Filtering by how satisfied someone seems (“review gating”) is against Google’s rules and easy to detect.
Are these templates free to use?: Yes — free, no signup, no credit card. Just add your business name, the customer’s name and your review link.