Tailwind Score
Free foreverTailwind Score: One Number for Your Whole Reputation
Tailwind Score is a single 0–100 metric that combines every platform you're on — Google, Yelp, Trustpilot, App Store, Apple Maps, the lot. Watch it move week over week and see exactly which fix mattered.
Listing is free forever. Want full Tailwind? First month free, no card needed.
"How are our reviews doing?" is a question with no good answer. Google says 4.3. Yelp says 3.8. Trustpilot says 4.7. The App Store says 4.1. Which one is right? All of them. None of them. You need a single number you can trust.
Without it, you can't tell if last month's effort paid off, you can't celebrate progress, and you can't catch a downward trend before customers notice.
Why this matters for your business?
25%
of search engine traffic is projected to disappear by 2026 as AI chatbots replace queries (Gartner)
45%
of consumers now use AI to find local businesses — up from just 6% a year ago (BrightLocal)
31%
of consumers have used ChatGPT specifically for business recommendations in the past year (BrightLocal)
1.2%
of local business locations ChatGPT actually recommends — most never get mentioned (SOCi)
Sources: Gartner (2024), BrightLocal Local Consumer Review Survey (2026), SOCi Local Visibility Index (2026).
Ivan Shyla
CEO, Tailwind
Hi, I'm Ivan Shyla. We've spent a decade running small businesses in a handful of countries — restaurants, app studios, online shops, services. We know a single star rating never tells the whole story. So we built Tailwind Score to turn every platform you're on into one number you can actually track.
Why one number beats ten dashboards
A corporate brand has a BI team build a reputation dashboard that pulls every platform into one chart, so leadership can see exactly how the quarter went.
A small business has the founder, checking Google on their phone between appointments and guessing how Yelp and Trustpilot are doing. With no single number to watch, there's no way to tell if last month's changes actually worked.
That's the gap we built Tailwind Score to close. Not for the Fortune 500 — they already have a scorecard. For the bakery, the boutique hotel, the dental practice, the iOS studio, the accounting firm whose founder just wants one number that tells the truth.
How it works?
- 1
We pull every rating you have
Every platform Tailwind monitors feeds into the Score — Google, Yelp, Trustpilot, TripAdvisor, App Store, Play Store, Facebook, Apple Maps, and anything else we cover for your business.
- 2
You tell us your order volume
Add roughly how many orders or customers you serve — or connect Tailwind Orders and we pull it automatically. That's the number reviews alone never show you.
- 3
We calculate your real Issue Rate
100 negative reviews looks alarming on its own. Against 600 total reviews, it looks like a crisis. Against 60,000 orders, it's a 0.17% issue rate — genuinely good. Happy customers rarely leave a review; unhappy ones write long, detailed ones with photos that dominate your profile. We weigh that in so your Score reflects reality, not just who bothered to type.
- 4
We turn it into one honest number
0–100, weighted by your real Issue Rate — not just stars and review count. Click into any change and see exactly which review, on which platform, moved it, plus the top 3 actions to push it higher.
How much does it cost?
One subscription — every tool included, no add-ons
Frequently Asked Questions
Have questions? We'll be happy to help
No bots or automated replies — ask a question and get a fast response from a real person.
Free Business Listing, Built Into Your Score
Your Score comes with a public, always-on listing
The moment Tailwind starts tracking your reputation, your business gets a public profile page — a free business listing that shows your current Score, where it's trending, and what customers across every connected platform are actually saying. There's no separate directory to sign up for and no extra fee to appear in it; it's part of the Score itself, live the moment your first reviews are pulled in.
More than a name and a phone number
Most free business listing sites give you a static entry and call it done — a name, an address, maybe a map pin that never changes. A Tailwind Score listing is different: it pulls in your real reviews from Google, Yelp, Trustpilot, the App Store and every other platform you're on, rolls them into one 0–100 number, and updates that number as new reviews land. A visitor doesn't just confirm you exist — they see whether your reputation is climbing, holding steady, or needs attention.
Claiming it puts you in control
An unclaimed Score listing still shows accurate, independently sourced data pulled straight from the platforms you're already on. Claiming it — free, same as the listing itself — verifies you're the rightful owner and unlocks the ability to correct outdated details, connect additional review sources, and respond to how your reputation is summarized. A claimed listing signals an actively managed business, which customers and the AI assistants increasingly answering local searches both tend to trust more.
Why this matters for how customers find you
Search engines and AI assistants are leaning harder on structured, review-backed data instead of a business's own marketing copy when they answer "best [category] near me." A free business listing that aggregates genuine reviews across platforms into one trackable number is exactly the kind of signal those systems look for. Businesses with a complete, current listing — accurate categories, a steady flow of recent reviews, a Score that's visibly moving — tend to surface first, whether someone's scrolling a map pack or asking ChatGPT who to call.
No upgrade required to have one
The listing, the Score itself, and the ability to claim and correct your information cost nothing from day one — there's no paid tier gating any of it. If you later want automated review requests, AI-drafted replies, or deeper monitoring across every platform you're connected to, that's an upgrade you can make when it's useful, not a requirement to have a presence here in the first place.
Stop guessing how your reputation really looksYour Tailwind Score is ready to climb
Other tools included in your subscription — all for one price
Switch on whatever you need, whenever you need it.
Real Businesses, Real Numbers
Over 100,000 businesses trust Tailwind
Free tools to track your reputation score
No signup needed — use these free tools anytime.
Online Reputation Scan
Pull your reviews from across the web into one page.
Open toolReview ROI Calculator
Estimate the revenue a higher star rating unlocks.
Open toolGoogle Business Profile Category Finder
Find the right primary category for local SEO.
Open toolCompetitor Review Comparison
Compare your Google reviews to up to 3 local competitors.
Open tool
Refer a Friend, Enjoy 1 month Free!
There's no limit - refer more friends, stack up more free months!
Subscribe to our newsletter
We send helpful materials once a month, along with information about discounts and special offers. No daily spam
We use your email only to send this newsletter. You can unsubscribe at any time from the link in every email. See our Privacy Policy.
How to unsubscribe from the mailing list?