Tailwind Brand Visibility
How visible is your brand next to your competitors? Enter your business, city and category. In about 30 seconds you see whether ChatGPT, Perplexity, Gemini and Claude recommend you, where you rank on Google Maps, and who gets recommended instead.
No sign-up needed for the first look.
Each answers its own question from its own source. Nothing is mixed, and nothing missing is counted as zero.
How often do people in your city search for you by name, compared with your competitors?
Do you appear in the local top 10 when people search for the service, not for your name?
How often do real people mention you in public discussions, compared with your competitors?
Do AI models from OpenAI, Google and Anthropic name you when someone asks them for a recommendation?
A weighted combination of the four measurements, in points out of 100. It stays off until every part is measured reliably, and weights are never shifted to cover a gap.
Your brand next to each competitor, with history, sources and the reason behind every gap.
A · Share of Search
34%
B · Google top 10
18%
C · Mentions
21%
D · AI answers
12%
| Brand | Share of Search | Google top 10 | Mentions | AI answers | Index |
|---|---|---|---|---|---|
| Your brand | 34% | 18% | 21% | 12% | N/A |
| Competitor A | 29% | 25% | 33% | 20% | N/A |
| Competitor B | 21% | 9% | 34% | 7% | N/A |
| Competitor C | 16% | 14% | 12% | 4% | N/A |
Illustration with fictional numbers. In the product every value opens to its calculation and sources. N/A means not measured yet — never zero.
Rules the measurement follows, so the numbers can be trusted and compared over time.
If a source isn't connected or a page wasn't collected, you see N/A and the reason — never a zero that looks like a result.
Open any value to see its formula and the keywords, pages, messages or answers behind it.
Questions never name your brand or your competitors, and in the main series the models don't search the web while answering.
A new competitor list, question set or model starts a new series, so a change of method is never read as growth.
Each measurement shows its cost before it starts and stops at the monthly budget you approve. Repeat measurements run only on a schedule you confirm.
We measure and explain. We don't promise positions in Google or in AI answers.
From your company profile: the city, a first list of 10–20 competitors, and fixed sets of local searches and AI questions. Preparing costs nothing.
Add, remove or exclude competitors with a reason. The frozen list becomes the yardstick for every share.
Requests per source, the worst-case and expected cost, and what each source can cover — before anything is sent.
Progress per source. If a source fails, everything else is kept and the reason is shown.
Your brand next to each competitor, with history, evidence and limitations. You can ask about it in the chat, too.
A schedule per measurement — monthly searches, weekly results and AI answers — only if you switch it on.
No bots or automated replies — ask a question and get a fast response from a real person.
Brand visibility is how often and how prominently your business shows up compared with your competitors — in Google search results, in local map listings, in public conversations, and now in AI answers. It's a close cousin of brand awareness, but where awareness needs a survey to measure, visibility can be measured directly from where people actually look for a business: search engines, maps, forums and AI assistants. Read the full guide to measuring brand visibility
Share of search compares how often people search for your business by name against how often they search for your competitors, over the same period in the same market. Research from the IPA has shown it correlates closely with market share changes a year or two out, which makes it one of the few marketing metrics that's genuinely predictive rather than just descriptive. Tailwind pulls this from Google Ads Keyword Planner across your last 12 full months. How share of search works, and how to calculate it
The businesses you think of as competitors and the ones actually competing with you for search visibility are often different lists. A proper local competitor analysis starts from what Google and AI assistants actually show, not from who you happen to know in town. Tailwind suggests a first list of 10–20 competitors from your company profile and live search results, then you review, edit and freeze it so every comparison stays apples-to-apples. A step-by-step template for analyzing local competitors
When someone asks ChatGPT, Gemini or Claude to recommend a business like yours, does your name come up — and how often, next to which competitors? This is a newer, fast-moving piece of visibility that traditional SEO tools don't track at all. Tailwind asks each model the same fixed set of questions, with no brand named in the prompt and no web search by default, three times each, so a single lucky answer doesn't skew the picture. See how AI Visibility tracking works
Share of search lives in Keyword Planner, local rankings live in a rank tracker, mentions live in a social listening tool, and AI answers live nowhere at all for most businesses — so owners either check four places or check none of them. A single Brand Visibility report puts your Share of Search, local Google results, independent mentions and AI answers next to the same competitor list, with every number traceable back to its source and nothing missing ever counted as zero. Run a free 15-minute self-audit of your online visibility
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