SpareFoot Reviews: How They Work for Storage Operators

SpareFoot reviews are ratings left by renters who booked a storage unit through SpareFoot, now operating as Storable Marketplace, and they're a separate pool from your Google reviews — though SpareFoot listings can also display your Google reviews alongside its own. The two systems don't automatically merge, and operators can typically control whether Google reviews show on a SpareFoot listing at the facility or account level. Storage operators often assume a review is a review no matter where it lands, and get confused the first time a listing shows a different star rating on SpareFoot than it does on Google Maps for the same facility. Understanding how the two systems relate — and managing SpareFoot and Google reviews in one inbox — avoids both the confusion and the wasted effort of trying to fix a discrepancy that isn't actually a bug. SpareFoot is now Storable Marketplace SpareFoot, the storage marketplace many renters have used for years to compare and book units online, operates today under the Storable Marketplace brand, alongside SelfStorage.com on the same underlying network . For an operator, that means a listing and its reviews on SpareFoot and SelfStorage.com are generally connected rather than fully independent — the same underlying marketplace account typically drives both. Renters tend to land on a SpareFoot or SelfStorage.com listing through a comparison search, often while also having a Google Maps tab open for the same area, so the two surfaces usually get compared side by side in the course of a single decision even though they're different systems. Where SpareFoot reviews come from SpareFoot's own reviews come from renters who booked through the marketplace itself, which is a narrower pool than "anyone who's ever rented from this facility" — similar in structure to how Rover reviews only come from bookings made through that app. A facility that gets most of its traffic directly, rather than through SpareFoot's booking flow, will naturally accumulate SpareFoot reviews more slowly than its Google review count, even if overall renter satisfaction is identical across both groups. That's a normal, expected gap rather than a sign of a problem. It does mean that a facility relying only on SpareFoot's organic review flow to build trust on its own listing is probably underestimating how few renters that reaches — most of the review volume that matters for local search still comes from Google. Google reviews on your SpareFoot listing SpareFoot listings can also surface a facility's Google reviews directly, pulling the two sources into view on a single page even though they remain separate review pools underneath . Operators generally have the option to switch that Google-review display off, either for a specific facility or across their whole account, if they'd rather keep the SpareFoot listing focused on marketplace-native reviews . Whether to leave that display on comes down to whether your Google review history is strong enough to help the listing rather than distract from the marketplace-specific content — if your Google reviews are solid, there's rarely a reason to hide them. Managing both from one place The practical challenge for most operators isn't understanding the distinction — it's not wanting to log into a separate SpareFoot dashboard and a separate Google Business Profile every day just to see what's new. Pulling both into a single inbox makes it possible to see a new SpareFoot review and a new Google review from the same facility side by side, and reply to each in its native platform without switching tabs all day . For an operator running more than a handful of locations, that consolidation matters even more, since checking two platforms per facility multiplies quickly across a portfolio. For the request side of this — getting more reviews onto either platform in the first place — the same core rule applies regardless of where the review eventually lands: ask every tenant the same way, a few days after move-in, with no discount or incentive tied to leaving a review. Our guide on how to get more self-storage reviews covers that timing and mechanics in detail. For replying well once reviews come in on either platform — including the harder ones about rate increases or a lien sale — see our broader guide to self storage reputation management. Do SpareFoot reviews count toward my Google star rating? No. They're entirely separate rating pools calculated independently by each platform. A facility can have a 4.8 average on Google and a different average on SpareFoot at the same time, and neither number feeds into the other — the SpareFoot listing display of Google reviews is a visual pairing, not a merge of the underlying ratings. Can I ask a renter who booked through SpareFoot to also leave a Google review? Yes, and it's worth doing, since a SpareFoot review only helps renters who are already browsing that specific marketplace, while a Google review helps anyone searching nearby on Maps. Send the Google request the same way you would for any tenant — a few days after move-in, with no incentive attached — rather than treating the SpareFoot review as a substitute. Should I turn off Google reviews showing on my SpareFoot listing? Only if your Google review history is weak enough that it's dragging down an otherwise strong SpareFoot-native rating, or if you'd simply rather keep the two review pools visually separate for your own tracking. For most facilities with a healthy Google rating, leaving the display on gives renters more social proof in one place rather than less. Every review from Google, SpareFoot and Yelp in one inbox → Try Tailwind free. Tailwind runs $5 a month per tool, or $50 a month for the Full plan covering every tool, with the first month free and no card required to start.