Lawn Care and Landscaping Reviews: How to Get More Five-Star Ratings
Home Services
Oct 06, 2024
Landscaping business reviews build fastest when you ask every client at predictable seasonal moments — right after a spring cleanup or fall leaf removal, and again after the first few mows of a new recurring contract — rather than waiting for a one-time "big job" to remember to ask, since most lawn care revenue comes from repeat visits that don't naturally prompt a review on their own. Landscaping and lawn care sit in an unusual spot within home services reputation management: a chunk of the work is recurring and almost invisible (weekly mowing, a maintenance contract that runs all season) while another chunk is a single big, visible project (a spring cleanup, a new patio, a full landscape redesign). Those two types of work need different review timing, and treating them the same way is why a lot of landscaping companies end up with a thin review profile despite doing good work for years. The fix is to collect reviews after every landscaping season rather than leaving it to chance. Seasonal review requests: spring and fall timing Spring and fall are the two moments homeowners are most likely to notice and appreciate landscaping work, because the before-and-after is visually obvious. A spring cleanup that clears away months of dead leaves and winter debris, or a fall cleanup that gets a yard ready for snow, produces exactly the kind of transformation that makes for a compelling review — "my yard looked like a disaster and now it looks great" does more for a prospective client than any description of your services page could. Send the review request within a day of the cleanup, while that visual contrast is still fresh. Waiting a week, after the client has gotten used to the improved yard, loses most of that impact — the "wow" fades fast once the new normal sets in. For companies that run both a spring and a fall cleanup for the same client, that's two natural, non-repetitive opportunities to ask each year, which is usually enough without feeling like you're nagging a long-term client. Asking recurring mowing clients without feeling repetitive Weekly or biweekly mowing clients are the trickiest group to ask for lawn care reviews, because there's no obvious "big moment" — the lawn just looks consistently decent, visit after visit, which is actually the whole value proposition but doesn't naturally prompt anyone to write about it. Asking after every single mow would be excessive and would likely violate most platforms' guidelines against repeated solicitation of the same person. A better approach is to tie the ask to a milestone rather than a visit: the client's first full season with you, a one-year anniversary of starting service, or a specific moment like "we just finished your tenth mow this season — thanks for having us out all year." That framing gives the client a reason to write something more specific than "good service," since they're reflecting on a season of consistency rather than a single visit. For new clients, one request after the third or fourth visit — once they've seen the quality hold up, not just the first impression — tends to produce a more credible, detailed review than an ask after visit one. Why how to get reviews for lawn care business questions keep coming back to timing The honest answer to how to get reviews for a lawn care business is less about a clever script and more about not missing the moments that naturally produce one. A spring cleanup, a fall cleanup, and a seasonal milestone for recurring clients cover most of a lawn care company's realistic review opportunities in a given year. Trying to extract a review from every single visit usually backfires into fewer total reviews, not more, because clients tune out repeated requests. Using before/after photos on your Google Business Profile Landscaping is one of the most visual categories in home services, and landscaper Google reviews with photos attached carry outsized weight compared to text-only reviews — a homeowner scrolling through reviews for lawn care or a landscape redesign is looking at the pictures before reading a word. Encourage clients to attach a photo when they leave a review, especially after a visually dramatic job like a cleanup or a hardscape project, though don't make a photo a condition of the ask — that starts to look like review gating if you're only prompting photos from clients you expect will post something flattering. On your own side, post your own before/after photos directly to your Google Business Profile after every notable job, with the client's permission. A profile with recent photo activity reads as more active to both homeowners and Google's ranking signals than a profile with a photo library that hasn't been updated in two years, even if the review count and rating look similar. What not to do when asking for landscaping business reviews A few practices are common in the industry and worth avoiding specifically: Don't offer a discount on next season's contract for a review. The FTC's rule on fake and deceptive reviews (16 CFR Part 465) prohibits incentivizing reviews with a gift or discount, regardless of whether it's tied to a positive review specifically. Don't skip clients whose lawn had a rough patch (a fungus outbreak, an irrigation problem, a late-season mow) when sending requests — review gating based on how satisfied you assume a client is runs against most platforms' terms as well as the FTC rule. Don't ask for reviews on Yelp. Yelp's terms explicitly prohibit soliciting reviews through any channel. If Yelp matters in your market, limit your activity there to monitoring and responding to what clients post on their own. Our guide on why review gating is a legal risk covers the regulatory side of this in more depth, and our review request text message templates give you wording to adapt for the seasonal and milestone moments described above. Should I ask commercial landscaping clients for reviews the same way as residential? Not quite — a property manager or HOA board overseeing a commercial landscaping contract is a different kind of reviewer than a homeowner. They're less likely to leave a public Google review at all, but a strong relationship with them is often worth more as a referral to other properties they manage than as a review. Treat commercial accounts as a referral opportunity first and a review opportunity second. How do I handle a negative review about a lawn that didn't recover after treatment? Stay factual rather than defensive: reference what was actually applied and when, note any factors outside your control (drought, an unusually harsh winter, a client's own watering schedule), and invite the client to a site visit to look at it together rather than arguing the outcome in the review thread. Avoid disclosing specific product names, pricing, or the client's address in a public reply. For more on tone, see our guide on how to respond to negative reviews. Do multi-truck landscaping companies need a different review strategy? Mostly the same strategy, applied consistently. Once a company runs several crews across different neighborhoods, review requests work best when they fire automatically off the job schedule rather than depending on each crew lead to remember after a cleanup. That consistency matters more as the company grows, since a single slow-replying crew in one territory can quietly drag down the whole company's response-time reputation if nobody's centralizing the inbox across crews. If you're still building out your landscaping business and want the operational side covered too, our guide on how to start a landscaping business to collect reviews after every landscaping season walks through the basics from the ground up. Every review from Google, Yelp, Angi, Thumbtack, Nextdoor and BBB in one inbox → Try Tailwind free. Tailwind runs $5 a month per tool, or $50 a month for the Full plan covering every tool, with the first month free and no card required to start.
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