Broadly Pricing: What Local Businesses Actually Pay

Updated November 2026. Pricing details below come from Broadly's own pricing page and its Reputation AI product page, as published at the time of writing. Contract-based B2B pricing is exactly the kind of thing vendors adjust without notice, so confirm current terms on broadly.com/pricing before you commit to anything.

If the whole reason you're researching this is to avoid a sales call before you even know the price range, it's worth knowing up front that not every reputation tool works that way — Tailwind, for instance, shows published prices with no demo call for every tool it sells, reviews included. Keep that in mind as a reference point while we walk through exactly what Broadly does and doesn't publish.

What Broadly actually publishes now

Broadly's main pricing page lists four tiers, all built around its "AI Workforce" positioning rather than reputation management specifically:

Every paid tier requires a 12-month agreement whether you pay monthly or prepay the year, and every paid tier carries a one-time setup fee that scales with the plan. The prepay option is framed as "pay for 10 months, get 12" — a two-month discount for committing upfront instead of month to month.

Notice what these plan names are actually about: AI Voice, AI Front Desk, and 24/7 AI Workforce are receptionist and call-answering products first. Reputation management — Broadly's "Reputation AI" — rides inside these bundles as one feature among several (alongside web chat, CRM, campaigns, and social posting), not as something priced on its own within this table.

Where the demo call still gates the price

Broadly's dedicated page for Reputation AI — the product actually comparable to a standalone review-management tool — doesn't show a price at all. It offers two calls to action: "get started for free" or "book a demo." If you specifically want review collection and AI-assisted response management and nothing else, there's no published standalone number to compare against; you either take the free tier (which, per Broadly's own pricing page, comes with no agreement and no setup fee, but is more limited in scope) or you talk to sales to find out what a paid Reputation AI plan costs on its own.

That's the honest nuance in "does Broadly still gate reviews behind a demo." The AI Voice and AI Front Desk bundle prices are real and published. The reputation-management-specific pricing within or apart from those bundles is not broken out anywhere Broadly's own site that we could find — which means the product category most people searching "Broadly pricing" actually want priced is still, functionally, a demo away from a number.

What this looks like as a real first-year cost

Contract pricing is easier to evaluate once you add up the whole first year, not just the monthly sticker price. Take the AI Front Desk tier, Broadly's own site marks as "most popular":

• Billed monthly: $299/mo × 12 months plus a $250 setup fee = $3,838 for the first year, locked into a 12-month agreement either way.
• Prepaid annually: $249/mo equivalent × 12 months plus the same $250 setup fee = $3,238 for the first year, paid upfront.

Either path commits you for a full year before you know whether the product's AI phone-answering and reputation features are worth it for your business — there's no month-to-month off-ramp on the paid tiers once you've signed.

What the bundles include for reputation and reviews

Based on Broadly's own product pages, its reputation and local-visibility features include automated review request collection, AI-assisted review responses, and business-information sync across 40+ directory sites, alongside keyword and local SEO tracking. Those features sit next to, not instead of, the AI phone-answering and messaging tools that the published plan names are actually built around — so a business that wants reviews only is paying into a bundle designed primarily for something else.

The self-serve alternative

Tailwind's model is built for exactly the comparison above: every tool, including reviews, is $5 a month on its own or $50 a month for every tool on the Full plan, the first month is free, there's no credit card required to start, and there's no 12-month agreement or setup fee attached to any of it. You can see the full number before you've talked to anyone.

For a closer side-by-side on contract terms, setup fees, and what's actually included in each platform's reputation features, see Tailwind vs. Broadly.

What changed, and what hasn't

Reputation-management buyers researching Broadly have long run into the same complaint: no price on the page, just a "request a demo" form. What we found checking Broadly's site directly is a partial shift away from that. The main pricing page is no longer a bare demo form — it shows real monthly and annual numbers, setup fees, and contract terms for the AI Voice, AI Front Desk, and 24/7 AI Workforce tiers, plus a genuinely free plan with no agreement.

What hasn't changed is the specific product most reputation-management shoppers are comparing against a dedicated reviews tool. Reputation AI's own page still routes to a demo rather than a price, and the published bundle prices are for phone-answering-led plans that happen to include reputation features, not for a reviews-only plan with its own line-item cost. If your evaluation criteria is narrowly "can I see what reviews-only management costs at Broadly without booking a call," the answer is effectively still no.

Who Broadly's pricing model fits

• Home-service businesses that want phone answering and reviews together — HVAC, plumbing, roofing, garage door, and pet services are the verticals Broadly explicitly builds for, and the published AI Voice/Front Desk tiers are priced for that bundle, not for reviews alone.
• Businesses comfortable with a 12-month agreement and an upfront setup fee in exchange for an AI receptionist handling calls around the clock — that's genuinely a different buying decision than shopping for a reviews tool.
• Businesses that specifically want reputation management priced on its own, without a phone-answering bundle or a year-long contract, are the group Broadly's current published pricing doesn't directly serve — that's the gap a per-tool, no-contract model is built to fill.

None of this makes Broadly a bad product for the audience it's built for — a home-service business that wants AI call answering, messaging, and reputation tools under one roof, and is comfortable with a year-long commitment in exchange for that bundle, has a real published price to evaluate now in a way it didn't before. The caveat is narrower: if reputation management specifically, on its own, with no phone-answering bundle and no annual contract, is what you're shopping for, Broadly's published numbers don't actually answer that question.

Questions owners ask

Does Broadly require a demo to see pricing?

Not for its main AI Voice, AI Front Desk, and 24/7 AI Workforce bundles — those prices are published on Broadly's own pricing page. For Reputation AI specifically, the dedicated product page doesn't show a price and routes you to "book a demo" or a free signup instead.

Does Broadly have a free plan?

Yes, per its published pricing page: a $0/month free plan with no agreement and no setup fee, more limited in scope than the paid tiers.

Is there a contract requirement with Broadly?

Yes, for all three paid tiers: a 12-month agreement, billed monthly or prepaid annually, each with its own one-time setup fee ranging from $99 to $500 depending on the plan.

What's the cheapest way to get reputation management without a 12-month contract?

Look for a vendor that prices reviews as a standalone tool with no minimum term. See Tailwind pricing — from $5 per tool, with every tool free for the first month, no credit card, and no contract to cancel out of later.

Does Broadly charge per location for multi-location businesses?

Broadly's own site describes its pricing as applying per location for franchises and multi-location businesses, which is consistent with the single-location tiers shown above being a per-site starting point rather than a flat company-wide fee. Confirm the exact multi-location structure directly with Broadly, since the published pricing page is built around a single-location example and doesn't spell out a multi-location formula.

Is the setup fee negotiable?

Broadly doesn't publish any flexibility on the setup fee on its pricing page — it's listed as a fixed dollar amount per tier, separate from the 12-month agreement. Whether it's negotiable in practice is the kind of thing you'd only find out by asking during a sales conversation, which is itself worth factoring in if avoiding sales calls entirely is one of your evaluation criteria.