How to Get Your Business Into Claude

Why Claude is worth thinking about at all

Claude is one of a handful of AI assistants, alongside ChatGPT and Gemini, that a meaningful and growing number of consumers now ask for recommendations instead of searching the web directly. Anthropic has been expanding what Claude can connect to — from developer-facing integrations toward consumer-facing ones covering everyday tasks like travel, food, and local services — which means the pool of people who might ask Claude about a business like yours is bigger today than it was a year ago, and still growing.

The practical question isn't "should I care about Claude specifically." It's "how do I make sure my business is readable by Claude without starting a separate project for every assistant my customers happen to use." A service that lets you connect your business to Claude and ChatGPT at once answers that question by design — you publish one accurate catalog, and it's readable by more than one assistant.

How Claude actually finds information about a business today

Claude reads outside information primarily through connectors built on the Model Context Protocol (MCP) — an open standard, originally developed by Anthropic, that defines how an AI assistant can read structured data or call a tool hosted somewhere other than the assistant itself. Anthropic also maintains a connectors directory where these integrations can be discovered, and has been expanding that directory and adding a broader marketplace of connectors throughout 2026, including consumer-facing ones for things like booking travel or ordering food.

What that means in plain terms: Claude isn't scraping your website and guessing at your prices (and if it did, you wouldn't want it to — a guess presented confidently to a customer as fact is worse than no answer at all). It's reading from sources that chose to be readable, in a format built for that purpose. A business with no structured catalog connected anywhere simply isn't part of what Claude can draw on, no matter how good its website or Google Business Profile looks.

Step by step: getting your business connected to Claude

1. Put your real services and prices in one place, in a structured form. Not marketing copy — actual services, actual prices, actual availability. This is the catalog an assistant needs to quote something accurate instead of inventing an answer.
2. Connect that catalog through MCP rather than hoping an assistant finds your website. This is the technical step most small businesses don't have the time or the engineering staff to build themselves — which is exactly the gap a connection service is built to close, maintaining the connector so you don't have to.
3. Keep the catalog current. A price list from eight months ago is worse than no price list, because it produces a confidently wrong answer from the assistant instead of no answer. Update pricing and availability as they change in real life, not on a schedule.
4. Don't try to influence what Claude says beyond providing accurate data. There's no legitimate way to pay for a better recommendation inside an AI assistant's answer the way you might pay for a search ad. The lever available to you is making sure the real information is complete and correct.

Why a Claude-specific project is the wrong frame

It's tempting to treat "get into Claude" as its own checklist, separate from "get into ChatGPT" or "get into Gemini." That instinct makes sense — each assistant has its own name, its own directory, its own documentation — but it leads most small businesses toward building and maintaining three or four separate connections for the same underlying information, which is a maintenance burden with no upside. Your prices don't change differently depending on which assistant is asking.

MCP exists specifically to avoid that outcome: it's a shared way of exposing a catalog that more than one assistant can read, rather than each assistant requiring its own bespoke integration. Multiple major assistants beyond Claude have adopted or announced support for MCP-based connections, which is the reason "connect once, reach several assistants" is a realistic goal right now rather than a hopeful prediction. If you've already looked into getting found on ChatGPT specifically, our guide to adding your business to ChatGPT covers that assistant in more depth — but the underlying catalog work described there and here should be the same catalog, not two separate ones.

What a usable catalog actually looks like

"Structured catalog" sounds abstract, so it helps to be concrete about what Claude — or any assistant — actually needs in order to give a customer a real answer instead of a vague one:

• Named services, not categories. "Haircuts" is a category. "Men's haircut, $35" and "Color and cut, $120" are things an assistant can actually quote.
• Real prices, not a range pulled from a competitor's website. If your pricing depends on factors like square footage or distance, say so — an assistant that can only offer a vague range is only slightly more useful than one that can't answer at all.
• Availability that reflects reality. If you're fully booked for two weeks, that's worth knowing before a customer shows up expecting a slot today.
• A way to actually request something. The end goal of a customer asking Claude about your business usually isn't curiosity — it's wanting to book or order. A catalog that lets the request get captured and sent to you is more useful than one that only answers questions.

None of this requires guessing what an assistant "wants" to see. It's the same information you'd give a new front-desk hire on their first day — written down somewhere a connection service can read it.

What this doesn't require

A few things small-business owners commonly assume are necessary, that aren't:

• A developer on staff. Building an MCP server from scratch is a real engineering task; connecting through a service that already maintains one is not.
• A redesigned website. The catalog that Claude reads is separate from your public-facing site. Your website can stay exactly as it is while your structured catalog gets connected independently.
• Paying Anthropic directly for placement. There's no ad product for showing up more favorably in a Claude answer. The only lever is having correct, complete information available to read.

Common questions about adding a business to Claude

How do I get my business recommended by Claude?

There's no mechanism to buy or request a specific recommendation. What you can do is make sure Claude has access to accurate, structured information about your services and prices, so that when a customer does ask, Claude has something real to answer with instead of nothing.

Is Claude's connectors directory the same as being listed in search results?

No. The connectors directory is primarily where connector developers and businesses publish and discover integrations; it isn't a consumer-facing local business listing in the way a Google Business Profile is. Being connected through MCP is what makes your catalog readable when Claude is answering a customer's question — the directory listing itself isn't the goal.

Do I need to do anything different for Claude versus ChatGPT?

Not if you connect through something that handles both. The underlying work — building and maintaining an accurate catalog — is identical. What differs is only the technical plumbing each assistant uses to read it, which is exactly the part a multi-assistant connection service is meant to absorb so you don't have to think about it separately.

What if I only have time to connect to one assistant right now?

That's a reasonable constraint, but it's worth picking a connection method rather than a single assistant to prioritize. If the underlying catalog work is done once through something that already reaches multiple assistants, there's no meaningful extra cost to being readable by Claude and ChatGPT at the same time versus building toward just one of them — the effort that would normally go into a second, assistant-specific project is the part you skip entirely.

The bottom line

Getting into Claude isn't a special project with its own rules — it's the same underlying task as getting into any AI assistant: a real, structured, current catalog of your services and prices, connected in a way an assistant can actually read. Doing that once, through a connection that covers Claude and ChatGPT together, is a more realistic use of a small business's time than treating each assistant as a separate initiative. Tailwind's plans start at $5/month per tool, or $50/month for the Full plan, with the first month free, no card and no contract required to try it.