A corporate brand has a marketing department, a CX team, a PR firm, and three vendors for review management. They have the bandwidth to build their own playbook.
A small business has the founder. Maybe the founder's spouse. Maybe a manager. Reviews aren't anyone's full-time job — they're squeezed in between everything else that keeps the lights on. The time you spend wrestling with five review dashboards is time you're not spending growing the business.
That's the problem we built Tailwind to solve. Not for the Fortune 500. For the bakery, the boutique hotel, the dental practice, the iOS studio, the accounting firm. The places where the founder is still the one signing the leases and reading the reviews.